“Towards Stadium Attendance: Evaluating Market Values of Ghanaian Football Clubs as a Driver for Sponsorship”

Frank Appiah Kusi; Stanley Anyang Kaakyire; Evelyn Kessewaah; Annie Yayra Hiamey

doi:10.63001/tbs.2026.v21.i01.pp1902-1918

“Towards Stadium Attendance: Evaluating Market Values of Ghanaian Football Clubs as a Driver for Sponsorship”

Authors

Frank Appiah Kusi
Stanley Anyang Kaakyire
Evelyn Kessewaah
Annie Yayra Hiamey

DOI:

https://doi.org/10.63001/tbs.2026.v21.i01.pp1902-1918

Keywords:

Sponsorship,

Abstract

Drawing on the Sport Value Framework, Resource-Based View, and Stakeholder Theory, this study
investigates the relationship between sponsorship and market value in the Ghana Premier League (GPL),
focusing on how club and player valuations influence stadium attendance and financial sustainability.
Using a quantitative design, data were collected from 628 fans through online surveys distributed via
Facebook, Telegram, and WhatsApp.

Downloads

Published

2026-03-17

How to Cite

Frank Appiah Kusi, Stanley Anyang Kaakyire, Evelyn Kessewaah, & Annie Yayra Hiamey. (2026). “Towards Stadium Attendance: Evaluating Market Values of Ghanaian Football Clubs as a Driver for Sponsorship”. The Bioscan, 21(1), 1902–1918. https://doi.org/10.63001/tbs.2026.v21.i01.pp1902-1918