Communication Behaviour of Mentha Growers in Barabanki and Lucknow Districts of Uttar Pradesh

Abstract

The study entitled “Communication Behaviour of Mentha Growers in Barabanki and Lucknow Districts of Uttar Pradesh” was carried out to analyse the communication pattern, information sources, and behavioural indices of mentha growers. A total of 200 respondents were purposively selected—100 each from Harakh block of Barabanki district and Gosainganj block of Lucknow district. Primary data were collected through a well-structured interview schedule and analysed using statistical tools such as mean, standard deviation (SD), coefficient of variation (CV), and frequency analysis. Findings revealed that most respondents belonged to the middle-age group with medium education and farming experience. Informal communication channels such as progressive farmers, neighbours, and input dealers were more active compared with formal institutional contacts. A majority (60 %) of mentha growers exhibited medium communication behaviour, indicating balanced exposure to traditional and modern information channels.

Keywords

Communication behaviour, Mentha growers, Extension contact, Mass media exposure, Barabanki, Lucknow.