The Hungry Mind: Digital Food Ordering and Emotional Well-Being

Abstract

Introduction: The emergence of digital technologies has fundamentally altered the way people access and consume
food. Online food delivery platforms have become a routine part of daily life, offering convenience, speed, and a wide
range of food choices. Their popularity has grown rapidly among adults, particularly those balancing professional
commitments, family responsibilities, and busy lifestyles. Although these services have simplified meal acquisition
and enhanced consumer convenience, their increasing use has generated interest in understanding the psychological
factors that influence food ordering behavior and their potential impact on emotional well-being.
Methodology: This quantitative descriptive correlational cross-sectional study was conducted among 100 young
adults in Gurugram, Haryana, using a non-probability convenience sampling technique to assess the psychological
correlates of online food ordering behaviour and their impact on emotional well-being. Data were collected using
structured questionnaires and standardized rating scales and analyzed using descriptive and inferential statistics. The
study concludes that psychological factors such as stress, anxiety, emotional eating, impulsivity, and social influence
are associated with online food ordering behaviour and may adversely affect emotional well-being. The findings
support the need for targeted health education and interventions to promote healthier eating behaviours and improve
emotional well-being among young adults.
Result: Among 100 young adults, 34% sometimes ordered food online, 48% usually ordered dinner, and 44% preferred
fast food. Most participants (46%) spent ₹200–₹500 per order, while 72% reported an increase in online food ordering
during the previous year. Moderate emotional eating was observed in 52% (mean = 31.42 ± 7.18), moderate anxiety
in 50% (mean = 11.36 ± 4.12), and moderate stress in 56% (mean = 21.84 ± 5.63). Online food ordering behaviour
showed a significant positive correlation with emotional eating (r = 0.68, p = 0.001). Significant associations were
found with emotional eating (χ² = 12.84, p = 0.002), anxiety (χ² = 10.26, p = 0.006), and stress (χ² = 14.12, p = 0.001).
Conclusion: The study concludes that psychological factors significantly influence online food ordering behaviour
among young adults. Higher levels of emotional eating, anxiety, and stress were associated with increased online food
ordering, indicating that psychological well-being plays an important role in food purchasing decisions. The significant
positive correlation between online food ordering behaviour and emotional eating suggests that emotional factors
contribute to unhealthy eating patterns. These findings emphasize the need for targeted health education, counselling,
and behavioural interventions to promote healthy eating habits and emotional well-being. Such strategies may help
reduce unhealthy online food ordering practices and support healthier lifestyle choices among young adults.