“Green Marketing of Durable Products: A Study in Vellore.”

Abstract

Green marketing has emerged as an important approach for promoting environmentally friendly
products and encouraging sustainable consumption. This study examines the marketing of green durable
products with special reference to green marketing practices in Vellore District. The main objective of the
study is to analyse consumer awareness, purchase behaviour, satisfaction levels, and factors influencing
the adoption of green durable products such as energy-efficient appliances, electric vehicles, and solar-
based products.