A STUDY ON INVESTOR PERCEPTION SATISFACTION AND AWARENESS ON GOLD INVESTMENT WITH SPECIAL REFERENCE TO CHENNAI CITY

Abstract

In todays market landscape characterized by significant volatility and fast-paced changes, numerous investment opportunities in gold are leading to uncertainty among investors. According to various research findings, Indian households hold approximately 16,000 tons of gold, mainly in the form of jewelry. There are several investment options available in gold, including jewelry, coins, bullions, ETFs, mutual funds, and E-gold. Gold is regarded as the most precious metal globally, and India ranks as the second-largest consumer of gold worldwide. The primary reason for the emphasis on gold investment is its crucial importance to investors compared to other forms of investment. This preference arises because gold is viewed as a more secure and stable investment and notably, it serves as a formidable tool for hedging against market fluctuations. This current research is centered on understanding the perceptions and satisfaction levels related to gold jewelry investments among various investors. These investors were categorized based on their annual earnings. The study considers individuals earning below Rs.2 lakhs, as well as those earning between Rs.2 lakhs and Rs.5 lakhs per year. The aim of this research is to explore the perceptions, satisfaction levels, and influential factors concerning gold jewelry investments among investors. The research incorporates both primary and secondary data collection. Primary data was gathered using questionnaires, while secondary data was obtained from earlier research articles, websites, and other resources. For analysis, statistical methods such as Percentage Analysis and Independent Sample t-test were employed.

Keywords
Gold Jewellery, Annual Income, Satisfaction and Perception. Hedging.