1.
Dr.Sowmiya.M, Dr.K.Priya, Dr. D.K.Hemamalini. A STUDY ON RELATIOSHIP BETWEEN INTERNAL BRANDING AND EMPLOYEE AFFECTIVE COMMITMENT IN BANKING SECTOR. The Bioscan [Internet]. 2024 Nov. 30 [cited 2025 Dec. 13];19(Special Issue-1):413-6. Available from: https://thebioscan.com/index.php/pub/article/view/2706