DR.SOWMIYA.M; DR.K.PRIYA; DR. D.K.HEMAMALINI. A STUDY ON RELATIOSHIP BETWEEN INTERNAL BRANDING AND EMPLOYEE AFFECTIVE COMMITMENT IN BANKING SECTOR. The Bioscan, [S. l.], v. 19, n. Special Issue-1, p. 413–416, 2024. DOI: 10.63001/tbs.2024.v19.i02.S.I(1).pp413-416. Disponível em: https://thebioscan.com/index.php/pub/article/view/2706. Acesso em: 13 dec. 2025.